I created a demo that led to new client contracts.
TL;DR
Gracenote’s FAST Channel
metadata visual design demo for CES 2024.
Role
Visual Designer
Team
Content Specialist, Director of Product
When
2023-2024
Three Months
Intro
Gracenote FAST channel solutions play an essential role in FAST TV distribution globally. Gracenote serves as an end-to-end provider for large scale media companies looking to aggregate and normalize thousands of feeds from hundreds of content providers. Gracenote IDs applied to FAST channels enable seamless integration into discovery platforms for enhanced viewer experiences and ad tech stacks for further monetization.
Learnings
With the growth of free ad-supported streaming TV (FAST), consumers are shifting toward more flexible and cost-effective entertainment options. As content owners look to quickly launch FAST channels across various distributors and platforms, Gracenote helps accelerate FAST channel go-to-market. With Gracenote’s global distribution network and enriched program metadata, FAST channels can enhance search and discovery and drive greater audience engagement and ad monetization.
This was demoed in events like CES and NAB Show in 2024, leading to multiple meetings with potential new clients. Feedback by potential prospects were thoroughly impressed with what Gracenote's ability to help participants maximize ad monetization against their valuable content assets and position themselves for success.
Due to a NDA, details of the project may not be shown.
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