I combined branding, product design,
and built a design system.
TL;DR
I led all aspects of design including a
rebrand of an acquired product.
Role
Branding, Design System, Product Design, User Research, Visual Design
Team
Customer Experience (1), Engineers (2), Product Managers (2)
When
2018-2024
Six Years
Intro
Studio System by Gracenote (a Nielsen Company) is Hollywood's most trusted source for entertainment data.
As the go-to database for ever major studio, network, talent agency and production company, Studio System delivers the industry's most comprehensive, accurate, and timely information to the user.
Task
I led all aspects of design for Studio System, from conceptualizing a comprehensive design system to overseeing the end-to-end product design process. This included conducting user research, facilitating UX workshops, and rapid prototyping.
Collaborating closely with product managers, we invested in partnerships with engineering, customer experience, and content editorial teams to iterate and enhance features continually. Our concerted efforts aimed at optimizing the product and maximizing its usability.
Projects & Features
2024 - Self-ID
2024 - Studio System Suite Rebrand
2023 - Merlin Dashboard Tool
2023 - Home Page redesign v3
2022 - List Builder, Studio System iOS
2022 - Inclusion Analytics Dashboard
2021 - Awards, Studio System iOS
Learnings
Throughout my tenure at Studio System, in collaboration with the team, we successfully launched numerous of new features across both web and mobile platforms. Notably, our team acheived significant sales growth in 2022 by securing pivotal contracts with industry giants including Google, Apple, Amazon, and Netflix.
The increase in revenue highlighted the effectiveness that the product was demonstrating with high number of existing clients renewing their contracts due to positive feedback of our new features.
For more info about Studio System, visit the website.
Due to a NDA, details of the project may not be shown.
For more details, let's connect.